Company Introduction
Under the Panasonic brand and its slogan, “Panasonic ideas for life,” Panasonic (Matsushita Electric Industrial Co., Ltd.) provides a wide range of products, from audiovisual and information/communication equipment to home appliances and components, as one of the largest electronic companies in the world today. We endeavor to become a “Customer Value Creation Company” that provides safety, security, comfort and convenience in line with our visions of contributing to a ubiquitous networking society and coexisting with the global environment.
Basic Profile
Corporation Brief
Country: Japan
Tel: 1-800-211 7262
City: Japan
Address: 4-1-62 Minishima, Hakata-ku, Fukuoka City 812-8531, Japan
Business Nature: Manufacturer
Contact Person: Panasonic Officer
Established Year: 1918
OEM/ODM experience: no
The Security Camera Lineup

Network Cameras
Analog Cameras
The three camera walls positioned at the entrance to the booth showcased a full lineup of recorders, network and analog cameras, as well as a range of new products to be released this year. These included a 1080P Full HD camera and an integrated outdoor surveillance camera with infrared LED. Also on display was a Pan-Tilt-Zoom (PTZ) outdoor surveillance camera that can operate at temperatures up to 55ºC, a feature much needed in the hot and harsh climate of the Middle East and Africa.

Touch-Screen Display
Also, new functions such as high definition and PTZ operation were added to the interactive touch-screen display that was popular with visitors last year, providing a very effective way of browsing through the lineup, getting more details about the products, and actually demonstrate them first-hand.

IP Control Room
An IP control room was recreated at the booth using a 103-inch PDP and a 42-inch LCD. While visitors experienced operating the IP Matrix System, video feed from 64 cameras was shown on the 103-inch PDP. This setup showcased Panasonic’s security solutions for large-scale systems.

Mobile IP Surveillance
The Mobile IP Surveillance zone featured an application package for passenger vehicles consisting of a mini-dome camera, which is optimal for viewing the entire interior of a bus or railway carriage, and a recorder equipped with wireless technology to transfer recorded videos to the main surveillance center.

IP Control Room
Mobile IP Surveillance
Retail Surveillance
The Retail Surveillance zone attracted a lot of interest with its demonstration of software that can identify the age and gender of customers captured with a surveillance camera, and application that greatly helps retail shops to analyze their customer base and improve their marketing strategies based on such data.
There was also a demo of the integration of Panasonic’s POS system IP security cameras as a security solution for small shops. The demo showed how the feed from the security camera can be displayed directly on the POS machine for quick monitoring access by the store cashier.

Construction Site Surveillance
The Construction Site Surveillance Zone featured a Solar Wireless CCTV System. This system combines solar panels, batteries, wireless devices, and surveillance cameras, as a solution for construction sites where electrical supply may not be available. The exhibit also included wearable cameras and TOUGHBOOK PCs, showcasing a wide range of Panasonic solutions for the construction industry.
There was also an application that identifies vehicle license plates. It is comprised of a high definition megapixel camera and software made by another company that can read license plates including Arabic language. This system can be used as a car access control solution, or as a parking area solution.

Retail Surveillance
The Solar Wireless CCTV System
Wearable Camera & TOUGHBOOK
Through participating in Intersec 2012, Panasonic has demonstrated its strengths in the security solutions industry and its offerings of complete system solutions designed for a various range of industries and markets.

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